First it crept onto our menus: kale caesar salads, kale and lentil soups, sautéed kale on the side. Then we noticed it showing up on t-shirts and sweatshirts, like this one worn by Beyoncé last February. But this Halloween, when we saw a ‘sexy kale’ costume, we knew it was time to dig into the data and get a handle on this leafy trend. No one has been this enthusiastic about a green since Popeye.
So, we peeked into our MyFitnessPal database and looked at the percentage of foods logged each day that contained the word ‘kale.’ Over the last four years, kale has risen from virtual anonymity to a full-blown green sensation. Since 2011, the amount of kale eaten by MyFitnessPal members has increased by 710%.
Taking a closer look, we see that kale consumption more than doubled in 2012 and 2013, with year-over-year growth rates of about 135%. And still holding strong this year, kale consumption has increased another 46%.
Kale Is a Sometimes Food
However, not all days are created equal when it comes to incorporating kale into your diet. Holidays, for example, are no time to be overly healthy: as you can see from the dips in the graph below, Mother’s Day, Father’s Day, and the Fourth of July are among the lowest kale consumption days of the year. And last week, Thanksgiving showed the most precipitous drop of the year so far, clocking in a full 67% below the Thursday before.
When are people eating the most kale? January. The first week of the new year is business time: members hit their peak kale day this year on January 6th, just as they were buckling down to meet their resolutions.
MyFitnessPal members also show a clear preference for eating kale during the workweek as compared to the weekends. Zooming in on this October, members ate 20% more kale Monday through Thursday than they did Friday through Sunday.
Ready to hop on the kale bandwagon? Try one of these tasty recipes:
Drunken Potato and Kale Soup
Kale Caesar Quinoa Salad with Roasted Chicken
Easy Balsamic Glazed Salmon and Massaged Kale Salad
Refreshing Kale & Pear Smoothie
Stuffed Chicken & Sautéed Kale with Pine Nuts
We had a lot of fun putting this together with our friends at BuzzFeed. Check out their take on our kale data here.
7 Responses
I don’t agree with Kale being a fashion statement lol Kale should definitely be celebrated. It’s a powerhouse of nutrition! As a vegan, kale contains up to 3 grand of protein in one cup(raw). No animal flesh needed! ( not meant to be offensive but my own preference). Anyway it makes be so happy to see that kale is being consumed more frequently by North Americans that have a high obesity rate. Little changes lead to more change :). Celebrate the KALE!!!!
High obesity rate? *blinks* Yeah.. ok.
Not surprised someone took my comment the wrong way. It’s fact .. Deal with it lol
Yeah.. ok.
3grams of protein lol
Kale. Nutritious yes, but not worth the taste. Yuk!
Kale: it’s good. I’ve tried it a few ways. Chips are the tastiest with coconut oil and nutritional yeast. I like it steamed and have bought the expensive bag of chips.