At Under Armour, we believe that sports can inspire, unite, and even change the world. We see it break down barriers and unite people of all backgrounds in arenas, stadiums, and playing fields. We see it inspire little girls and little boys to believe in themselves. We see it when teams, leagues, athletes, fans and you answer the call for help when disaster strikes.
We created this video before the impact of Hurricane Harvey, where we’ve all now witnessed the devastation that’s been caused. As we send our thoughts and prayers to all those affected, and as a brand that’s now making the bold statement that sports can change the world, it’s our job to demonstrate how we are doing more. We’re taking action through our partnership with Team Rubicon, a first responder organization who deploys former service members to emergency situations.
Through these efforts, our mission is to get everyone back in the game, back to their Friday Night Lights, and to aid in the healing process by uniting us all through the power of sport.
If you want to help change the world through sports, check out a few ways you can volunteer or donate to athletes’ organizations below.
We’re taking action through our partnership with Team Rubicon, a first responder organization who deploys former service members to emergency situations. We’re supporting the efforts of those on the ground to secure the safety of all those affected, stabilize the community and return kids to school & sports.
Premier Ballerina Misty Copeland helps to provide access to dance for kids who otherwise may not have had the same opportunities as she has.
NOTHING BUT NETS // THANKSUSA
Off the court, you can find Stephen Curry lending his time and resources to United Nations Foundation’s Nothing But Nets, a campaign to save lives by fighting malaria, and ThanksUSA, an organization whose mission is to provide need-based scholarships to support our military.
Baseball player Bryce Harper uses the fun and excitement that sports provides to help lift kids battling cancer.
Andy Murray has set up his own annual tennis exhibition even in Scotland’s biggest indoor arena, with all proceeds going to UNICEF, a children’s charity, and a local Scottish charity to improve the lives of the less fortunate. The event also brings affordable tennis to a Scottish audience which Andy hopes will inspire a generation to take up sport.
Cam Newton is committed to enhancing the lives of youth by addressing their educational, physical, and social needs.
Michael Phelps is using sports to bring kids together and promote a healthy lifestyle through swimming.
Jordan Spieth has turned his success on the golf course into an opportunity to lend time, help grow awareness, and offer financial support to special needs youth, junior golf, and military support.
Skier Lindsey Vonn is leveraging the power of sports to help every girl reach her full potential.
INSIDE OUT INITIATIVE
Under Armour partners with Joe Ehrmann’s initiative of giving coaches the tools to empower their student-athletes and leverage youth sports for their best values: teamwork, dedication, commitment, and growth.
UA Houses are community centers designed to help neighborhoods thrive. Offering community-based education, job training, and health and wellness programs to local residents of all ages. By refurbishing and building inspiring, engaging places and supporting ongoing programming, we will bring Baltimoreans together.
We want to hear from you: how have sports changed your journey? Share in the comments below or on social media using #WEWILL.