Is Blue Majik Worth the Hype?

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If you follow any health-obsessed Instagrammers, you’ve likely seen stunning blue food popping up in your feed. The powder that makes dazzling “mermaid toast” and bright blue smoothie bowls is packed with nutrients — and with a name like “Blue Majik” — it’s perhaps the most intriguing new superfood.

THE BENEFITS OF BLUE MAJIK

Unlike many supposed superfoods, this one might actually be worth the hype. Blue Majik is a proprietary extract of spirulina, a freshwater algae that’s become popular itself in the past few years. This surge in algae acclaim expands way beyond color — the product is high in protein, low in calories and full of vitamins and minerals. It’s rich in iron, potassium and magnesium and even has some calcium.

If that’s not enough, it’s full of antioxidants and studies show it can help prevent cardiovascular disease. It’s also lauded for its anti-inflammatory properties, which can help reduce the risk of diseases like arthritis. It’s even been shown to have cancer-fighting benefits. In one study it reduced tumors in tests with rats, and in another study, people who took spirulina every day had 45% fewer lesions the following year than those who didn’t.

Blue Majik can be a particularly great addition to your diet if you’re a vegan or vegetarian, since followers of those diets often suffer from B12 deficiencies and may be looking for ways to get more protein.

SHOULD YOU BUY SOME

If you’re already getting those vitamins other ways, and you’re already eating a good amount of protein, Blue Majik probably won’t completely change your health. But, it could also be a savior tin your pantry on days when you need a boost.

It’s also worth noting you can get very similar benefits from spirulina, which is found more widely and is usually cheaper — though it may have slightly more calories but more protein.

Blue Majik is sold as a supplement in pill form as well as the powder you can mix into food from the company E3. Just be warned, it has a pretty fishy taste that takes some getting used to. Many health experts claim the earthy taste is easily covered up with fruit or other ingredients like honey, but this author has found it usually leaves a lingering flavor.

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