6 Unusual Ways to Overcome Your Cravings

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6 Unusual Ways to Overcome Your Cravings

When it comes to healthy eating and weight loss, cravings tend to be seen as a derailer of goals. But there’s nothing inherently “bad” about them.

“A craving is a very natural and normal response to meeting a need,” explains registered dietitian Rebecca Scritchfield, author of Body Kindness. “That craving could be for energy or to regulate emotions. Maybe the day wasn’t so sweet, so you want something sweet, or maybe you’re seeking enjoyment.”

But obviously, giving in to cupcakes every single time isn’t the way to build a strong, healthy body. So your first step is accept that cravings will always be there. “You can’t eliminate cravings,” says nutritionist Mike Roussell, PhD, author of The MetaShred Diet.” “But you can reduce your susceptibility to acting on them and reduce the effects they have on you.”

If you feel controlled by cravings or can’t stop at one cupcake when you do satisfy the urge, try these unconventional tricks to better manage your urges.



Hunger can be physiological (your body truly needs energy) or hedonic (you just saw a pizza commercial and now want a slice with pepperoni and mushrooms), Roussell explains. If it’s the latter, try breathwork. By changing our breath, we can change how we feel, according to a study in Cognition and Emotion. Experts recommend longer exhalations to help ease anxiety, which helps you fight cravings. And a recent (but inconclusive) study found slow breathing — nine breaths per minute — may help reduce food cravings.


When people “cheat” on their diet, they tend to justify why they “can” have chicken wings, Roussell says. Although it may seem hard in the moment, being logical can help you stop a craving. If you track your calories or macros, you can easily see — as much as you may think you want that ice cream at night — you’ve hit your goal for the day. This helps you see you don’t “need” ice cream — and if you really want it, you can work it into tomorrow’s calorie allotment, Roussell says.



Procrastinating at work isn’t always a good thing, but it may help you with your cravings. A 2015 study published in the journal Addictive Behaviors found that subjects who played Tetris for three minutes had a decrease in food cravings. In another study, British scientists asked 48 participants to use a mobile app they built called iCrave whenever they, yes, had a craving. The app then prompted the subjects to visualize a specific scene, such as a lion in a zoo or a forest. That act helped reduce overall snacking and unhealthy snacking, compared with a group that tracked snacks with a different app. Try using an app like Stop, Breathe & Think or Headspace and doing a short meditation. Or play a game … but maybe not Candy Crush.



The debate over “three meals versus five meals” per day for better weight loss continues, but if you aren’t hungry for snacks, there’s no reason to eat them. And there’s no reason to follow some prescribed schedule, either. Maybe you sail through from lunch to dinner but always want a little something before bed. So eat then and not in the afternoon, says Roussell, so you’re not adding extra calories. Instead, those calories are accounted for.


In football, quarterbacks call an audible when they get to the line and decide their planned play isn’t going to work with the way the opposing team’s defense is setting up. Roussell recommends the same thing with nutrition: Have a backup play when your own plans go awry. For instance, if mornings get crazed and you don’t have time to make breakfast, keep five ingredients on hand that you can toss in the blender to have a quick, healthy smoothie. Or know exactly where to go for a healthy lunch when you forget yours at home. Having that plan in place makes you less likely to eat just anything.



Scritchfield suggests a slightly unorthodox method to take on your cravings: Embrace them, don’t fight the. If you can establish a solid system to manage them, that is. Her simple suggestion that works for her clients? Give yourself permission to have that food every day, once a day, and schedule when you will have it. So keep your meals balanced, but have that handful of fries at lunch or dinner. Really enjoy them, rather than stuffing them down your throat. This helps reduce guilt, stress and anxiety, she says, and “by Day 3 or 4, you’ll be over it.” Rather than fries being a “bad” food, they’ll just be a food — one you can choose to have anytime you want them. But you’ll crave them less.

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  • BB

    Please remove the picture of junk food. We don’t need one more advertisement for junk to show up in our feeds. Thanks 🙂

  • Chrystle Dawn

    Why would healthy people attempting to make huge changes in their diet need pictures of people eating huge ice cream cones? MFP seems to be trying to sabotage people. I see this way too often. I was not even thinking about junk food until you showed me a picture of it when I logges in to log my 200 calorie salad. Knock it off please.

  • Rafaela Rigo

    “Craving will always be there”
    This nutritionist clearly don’t understand the true reasons why we crave. Yes we can overcome cravings!

  • Suzanna Gatfield

    “Eat the craving daily and by day 3 or 4 you’ll be over it” LOL
    Is this person insane!? Most people’s “cravings” are created from an addiction to sugar/carbs. Feeding the addiction and telling people they’ll be over it in 3-4 days is ridiculous! Who is this person?
    And please, no more pictures of junk food!!

  • Astrid Pinder

    Remove this article and photos please. Such a joke on us who are trying to eat healthy and be healthy. I would eat a pizza every day if I could, my trainer would have a stroke and I would be as wide as a door if I followed this advise!
    What stupidity in believing you can fool yourself…or should I say your body!

  • NickD

    I liked the article and look forward to trying some of these strategies

  • Kristen

    Why is everyone complaining? I didn’t notice any pics of food?

    I think everyone has misunderstood the author – they aren’t condoning eating a slice of cake everyday? They suggest to fit a small indulgence into your daily calories?

    I understand what having a sugar and sweet food addiction is like! If I allow myself a square of dark chocolate ontop of my homemade whole food protein bars each day I don’t crave choc as much as I would if I had none and I won’t be binge eating a block of chocolate after depriving myself of it!

  • LaTanya

    Actually it’s true, lbs! My weakness is my sweet tooth. I ate one chocolate chip cookie a day and ate clean meals. I ate a cookie a day for about 5 days and haven’t wanted one since. I feel when I deny myself the craving intensifies immensely. Although, I try to fill the craving with other things, that alternative never works. Everyone is different though, to each their own!